Conversion guide
Solo Ad Funnels
Map the path from click to opt-in, follow-up and offer so traffic has a coherent next step.
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A solo-ad funnel is the path after the click: landing page → opt-in or offer → follow-up → conversion. Buying traffic without planning that path makes it difficult to learn from the campaign.
Map the handoffs
Write down what a visitor sees at each step, what action you want next, and what metric confirms that action. Keep the first test simple enough to diagnose.