Campaign guide
How to Track Solo Ad Traffic
Track clicks, opt-ins and downstream conversions so you can judge traffic against your own funnel.
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Tracking turns a solo-ad purchase into an experiment. At minimum, record the traffic source, campaign spend, delivered clicks, landing-page opt-ins and the downstream conversion you care about.
Useful funnel metrics
- Delivered/usable clicks
- Landing-page conversion rate
- Cost per lead
- Lead-to-customer or offer conversion
- Revenue attributable to the test, where measurable
Platform tracking vs your tracking
A marketplace can report traffic delivery. Your own analytics should answer what those visitors did after reaching your funnel.