Solo Ad Landing Pages

Build a focused destination that matches the promise made in the email and makes measurement easier.

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A solo-ad landing page should make the transition from email to website feel coherent. If the email promises one thing and the page opens with another, the traffic test becomes harder to interpret.

Keep the page focused

• One primary promise
• One primary action
• Fast mobile experience
• Clear privacy/consent language when collecting data
• Working analytics and conversion events

Keep scouting

• Track campaign results
• Run a solo-ad test
• Solo ads for affiliates